Is anyone still doing reciprocal linking?

Google has stated that you shall not exchange links simply to manipulate the serps. OK! Got it!

From time to time I get a site that is related to my niche, good PR, not too many outgoing links and I wonder if limited-very limited link exchanges within your niche are Ok to exchange or not?



I still see a lot of UK sites asking for these reciprocal links, not that that makes it good or bad but do you have any advice?

Occasionally we do it. We stopped doing is a main method years ago, not because we didn't think it worked. We had trouble keeping up with tracking all the links. After you got your first 100 you tended to lose them as fast as you could create them.



We now do rec linking with very relevant sites and pretty much only with homepage links. This means we often get good traffic too.



Rec linking very often happens naturally. It's the great big ugly pointless directories that google can spot and filter out easily.

not many people are doing link exchange these days but there are some who are still doing it. i think most people who use link exchange for backlinks dont know that it doesn;t offer as much benefit as it did in the past. DP has a sub-forum dedicated to link exchange where you can spend some time to get a n idea about the link exchange trend

A lot of people are still doing link exchanges, most of them stick to three-way link exchanges though.

I am new to the seo game and have been focusing on reciprocal link exchanges. I am glad to be able to stop tracking them as it seems they are not worth the amount of energy expended. Are there any suggestions as to what I could do in order to gain page rank and traffic to a site without reciprocal links?

It's ok to occasionally do it, but it should not be your main method. 3 way linking is a lot better